Gone are the days when simply opening up a shop was enough to guarantee customers. Nowadays there’s a whole world of marketing tactics to go through before you’re guaranteed a steady flow of clients – and with the advent of social media, the terrain has only gotten trickier.
As an accountant, gaining customers for your bookkeeping services is of the essence. And one of the best ways to achieve that is through promoting your services on social media.
Here are 4 effective ways you can market your account bookkeeping services:
Post Digital Flyers
Without getting into the complexities, one of the best ways to promote your account bookkeeping services on social media is through the content itself. While there are a plethora of social media channels to choose from, Instagram is an effective starting pick. Once you’ve set up your profile, you can post digital flyers on Instagram, attracting users and urging them to reach out for more information.
Not only are Instagram posts great for increasing reach due to their easy shareability, but they also combine a mix of visual and textual elements which is apt for capturing attention. As for the design aspect, you can leave that to PosterMyWall’s range of professional services flyers templates which allow users to easily edit and customize their choice of digital flyers. Simply select a template, edit it to your requirements, and post it to your Instagram profile – there’s your marketing done! And the best part is that you can use the PosterMyWall platform absolutely for free.
Hold a Live Session
Another great way to promote your account bookkeeping services on social media is by holding an Instagram live. Not only are live sessions a wonderful opportunity to connect and interact with your audience, but they also allow users to see the faces behind the brand – in this case, your accounting services – and form a more permanent relationship with the business.
You can invite team members, industry experts, and even loyal customers to join your live, making the session an interactive and enriching one. Other fun ways to make your live session memorable are by holding a giveaway, releasing exclusive deals for those who attend, and even planning small games to play. Just make sure to inform your followers of the planned live beforehand to guarantee a sizable turnout, and be ready to answer any questions that they might have.
Collaborate with Finance Influencers
If there’s one true statement, it’s that social media is an influencer’s playground. From determining the hottest fashion trends to seeing which side hustles work best, today’s influencers cover a wide variety of niches. And they can also do wonders for your account bookkeeping services.
Start by shortlisting a selection of influencers who coordinate with your aesthetic and then deep dive into which provides the best monetary ROI – for your particular business, finance influencers are the way to go. Once your final selection is shortlisted, it’s now time to reach out to these influencers with a mutually beneficial proposal. For instance, you can ask the influencer to promote your services on their page via posts and stories, run a discount code for their followers, or even share reviews on a service they’ve availed. In return, you can either offer them free services or monetary compensation.
Invest in Paid Marketing
There’s no doubt that organic marketing is great, but sometimes life gets the best of us and we have to switch routes into the land of paid marketing. And within paid marketing, it’s Facebook and Instagram ads that are the most effective. Not only do they allow you to gain insights into customer data, but you can also target specific demographic groups allowing you to analyze ad responses.
Start by designing a graphic and accompanying captions for A/B testing. Next, finalize your demographic picks across options such as gender, religion, and age. With the logistics sorted, you can now run your ad, checking back to see ROI. With performance data on hand, you can now easily streamline your future ad campaigns, helping them fare better and garner more fruitful results.
So, if you’re looking to promote your account bookkeeping services on social media, then these tips and tricks are your go to. Just make sure to make adjustments were necessary.
Keywords:
- Accounting
- Services
- Social media
- Bookkeeping
- Clients
- business